Loving your customers is key
It stands that those companies who strive to provide the extra value will do better than those who don’t, but why is it then that so few do it? The quick answer is that it takes a major commitment to provide added value when there is no obvious return on the investment. Those companies who have a generous spirit invariably do better; they have greater customer loyalty and higher value sales each time they transact.
Nothing like customer love to positively impact the checkout
Generous brands let you play with the product. This is a very conscious choice – they want you to experience more early so that they can offer you more also. If they keep adding value, we keep finding reasons to make the purchase and that is smart thinking. It’s why Apple have people queuing for blocks when they release a new iPhone, and the store nearby with the same product has barely a customer in it. We all know a few of these brands and I’m thinking we connect with each of them in a very positive and personal way.
So how generous are you?
Do you think about it, do you recognise that customers appreciate a generous brand, or do you just sell extra stuff like fries with the burger? If it’s the latter I reckon you’ve got a bit of work to do. If on the other hand you are genuinely adding more value to the total package that you offer, you’ll not only keep your customers longer, they’ll be more inclined to buy more from you anyway.
Rod Buchecker
Rod Buchecker is an expert in helping people find what they need to focus on in order to be successful.